Frequently Asked Questions

1. What is the cost to implement the HighTechMessage system?

The HighTechMessage system implementation requires little, if any, upfront financial investment from a salon.

Optional: For an additional fee, HighTechMessage can create new salon ads or customize existing ads for in-salon display.

2. What are my responsibilities as a salon owner?

We ask salon owners to identify a high traffic area(s) to mount the flat panel LCD and provide an Internet connection and power source for the system. We also ask for assistance in identifying product manufacturers and regional businesses that may be interested in advertising on the system.

3. What is included with the standard system?

The standard system includes a 42" flat panel LCD, media player with application software to display the ads, wireless router, and system mounting kit.

4. Where should I mount the system display?

We recommend a waiting room or coloring station area and encourage salons to have approximately 4’ x 2’ of wall space available to mount the flat panel LCD.

5. How will the system look in my salon?

A team of experienced technicians will work with you to integrate the flat panel LCD into your current décor in a fashion that draws the attention of visitors to your salon.

6. What will be shown on the system?

Custom designed ads will cycle, throughout the day, visually presenting your products and services in a style familiar to clients. Because the system is “Always On,” it will greatly increase the likelihood that ALL salon promotional activities reach your clients without placing additional burdens on staff.

7. Will these ads pressure or “hard sell” salon guests?

Studies have shown that 80% of what we learn is visual and 70% of retail store purchases are decided in-store. Through the use of the latest advertising concepts, guests will be drawn to professionally produced artistic ads that reflect the unique image of the salon.

8. Who provides the advertising for the system?

Salons, distributors, product manufacturers and outside advertisers can either provide HighTechMessage with existing ad materials or have custom ads developed for the system.

9. How will you control the quality of ads displayed in the salon?

A set of programming standards, will be provided to each advertiser to ensure both the quality and consistency of the ads created for the salon. Additionally, all ads will be reviewed and approved prior to its airing on the system.

10. Is there a recommended length for a salon ad?

Unlike a typical TV commercial that runs from 25 to 40 seconds, a 15 second computer generated ad, on average, is suggested to retain the highest level of attention.

HighTechMessage salon-centric solution innovations include: